THE WLSH RUGBY UNION has announced a major shake-up of its structure and strategy as part of a new five-year transformation programme designed to future-proof the sport across Wales.
The changes, revealed on Thursday (Apr 10), include £5 million in annual savings, a streamlined management structure, the restructuring of its community outreach and performance departments, and a new professional funding model known as PRA25.
The WRU says the reforms will help deliver its long-term vision – known as the ‘One Wales’ strategy – and ensure that the game in Wales becomes more financially sustainable, inclusive, and competitive at every level.
A small number of job losses are expected – fewer than 20 roles – but the WRU said it would enter a consultation process and provide full support to those affected.
Chief executive Abi Tierney, who became the Union’s first female CEO in January 2024, said: “2025 will be the moment we remember Welsh rugby completed its transformation into a fully functional, fit-for-purpose, professional organisation.
“Regrettably, there will be job losses, but we are investing in key areas that will enable growth. Everything we are doing is to improve rugby in Wales for everyone.”
Professional game overhaul
A new-look performance department will align the Wales international sides with the four professional clubs and player pathways for both men’s and women’s games.
The WRU said it would continue with its plan to rebuild the professional game despite Cardiff Rugby entering administration earlier this week. Cardiff is seen as vital to the national setup, and new investors are now being sought.
All national team coaches will also be redeployed to assist in the domestic game when not on international duty.
Community game to benefit
The WRU’s current ‘Hub Officer’ scheme, which places rugby officers in schools, is set to be replaced. The existing co-funded model will be discontinued, and replaced by a more extensive structure designed to provide 100% coverage across schools and clubs in Wales.
The Union also plans to roll out a new club funding model that rewards off-field success, such as community engagement and governance, alongside performance.
As a result of the efficiencies identified, increased funding for the community game is planned over the next four years.
New leadership structure
Recent executive changes include the appointment of a Chief People Officer, a new Executive Director of Community, and the pending appointment of both a Chief Growth Officer and Executive Director of Elite Performance.
In the women’s game, Belinda Moore has taken up the post of Head of Women’s Rugby, while high-profile coach Sean Lynn returns to Wales after winning three Premiership Women’s Rugby titles in England.
Looking ahead
The WRU’s ‘One Wales’ strategy is built on four main pillars: developing inspiring clubs and national teams, fostering a sustainable community game, accelerating the women’s and girls’ game, and growing Welsh rugby’s audience.
By 2029, the WRU aims to have both national teams ranked in the world’s top five, regional clubs reaching knock-out stages, and a fully funded, modern rugby ecosystem at all levels.
The Union is also launching a ‘big conversation’ to give fans and members of the public the chance to help shape its plans.
