FAMILIES in Swansea are being forced to make impossible choices; between feeding their children, heating their homes, or buying nappies.
For many parents, nappies, a basic, everyday essential; have become an ongoing financial pressure they simply can’t escape.
Now, Faith in Families is stepping in to provide free nappies and wipes to families across the city, thanks to a growing partnership with Pura and The Multibank UK through the Faith in Families Cwtch Mawr Multibank.
The support is already making a measurable difference.
Recent feedback from families accessing the service showed that:
- 100% said the nappies helped their household
- 100% said they made everyday life easier
For families living with constant financial pressure, that impact is immediate.
One parent shared: “Getting nappies for free helps with having a big family. It saves a lot of money that can go towards bills and food.”
Another said: “These have helped a great deal and allowed me to buy much needed other items for baby.”
Across Swansea, families are facing rising living costs, with many struggling to afford the most basic household items.
For parents with young children, nappies are not optional, they are a constant cost, week after week.
Without support, that cost can quickly become overwhelming.
Faith in Families, which runs the Cwtch Mawr Multibank, is seeing first-hand the scale of need. The service works with local organisations to get essential items directly to families who are struggling, quickly, and without stigma.
Through The Multibank UK model co-created with Amazon UK, surplus goods from businesses are redistributed to families via trusted community organisations.
The partnership with Pura is playing a key role in this, with large-scale donations of nappies and wipes helping to ensure consistent supply for families across Swansea.
A recent visit from Pura and ambassador Gemma Styles to the Multibank highlighted how this model works in practice, connecting business resources with real-life need on the ground.
For many families, the support goes beyond the practical. Access to nappies reduces stress, provides reassurance, and allows parents to focus on other essentials.
Feedback from families shows that the support is:
- Reducing financial strain
- Helping households manage day-to-day costs
- Providing peace of mind during difficult times
Parents have also highlighted the quality of the nappies, noting they are gentle, reliable, and suitable for their children.
Faith in Families is now calling on more businesses to get involved. With many companies holding surplus or returned stock, the Multibank offers a practical way to turn unused goods into vital community support.
Cherrie Bija, CEO of Faith in Families, said: “Families are under huge pressure right now, and it’s often the basics that become the hardest to afford.
“Nappies are something every parent needs, but for many, they’re a constant worry.
“This partnership with Pura is helping us respond in a practical way getting essential items to families when they need them most.
“But the need is growing, and there is more that can be done. Businesses have a real opportunity to be part of the solution.”
As the cost-of-living crisis continues, more and more families are being pushed to the edge, stretching every pound, cutting back wherever they can, and still falling short.
For many in Swansea, access to free essentials is not just helpful, it’s what gets them through the week.
Through the Cwtch Mawr Multibank, Faith in Families is providing far more than nappies; from toothpaste and hygiene products to clothing, bedding, duvets, and everyday household items that families simply cannot afford right now.
These are not extras. They are the basics. The things every child should have, and every parent should be able to provide without worry. Without this support, many families would be going without.
Through partnerships like this, Faith in Families and the Cwtch Mawr Multibank are making sure families are not left to face that reality alone providing practical help, restoring a sense of dignity, and offering a small but vital bit of breathing space when it’s needed most.
