REFORM UK Wales leader Dan Thomas visited Llanelli over the weekend as the party continued its campaign ahead of next month’s Senedd election.
Mr Thomas was joined by Wales Director David Thomas, local candidates and party members for a day of canvassing and public engagement across the town.
The visit included Llanelli town centre, the market, St Elli Shopping Centre and doorstep conversations with residents.
Organisers said the day had been positive, with discussions covering local concerns and Reform UK’s policies for Wales.
Gareth Beer, lead candidate for Sir Gaerfyrddin and Carmarthenshire branch chairman, said: “There is great momentum in the county and people are pleased to speak to us and hear about our policies.
“Many people see this election as an important one, and many who have been put off voting in the past are now considering Reform.
“That’s good to hear. There is a clear shift in this area away from the mainstream parties. We are relating to a diverse range of voters which other parties may be struggling to engage with.”
He added: “A huge thank you to everyone who came out to support the visit today. It is massively appreciated.”
Mr Thomas said: “It was a pleasure to support the Carmarthenshire candidates. The branch has outstanding, relatable and hard-working candidates who have been campaigning tirelessly for several weeks, getting out there to speak to as many residents as possible.
“I was particularly pleased to support the strong Llanelli campaign, where the team is working hard to connect with local people every day and to spread the word about what Reform will do for the people of Wales.”
Party members said they would continue door-knocking across Carmarthenshire, covering both rural communities and urban areas.
During the visit, campaigners also highlighted concerns about the future of Llanelli town centre, which they said was quieter than expected for a Saturday.
Reform UK Wales says its policies include support for small businesses, changes to business rates, measures to help independent retailers and hospitality venues, and regeneration plans aimed at bringing shoppers and businesses back into town centres.
The party’s wider Senedd election pledges include cutting 1p from every band of Welsh income tax, scrapping the default 20mph speed limit in built-up areas, supporting major infrastructure projects including the M4 relief road, and improving public services.
The Senedd election takes place on Thursday, 7 May.
