CARDIFF-BASED communications agency Equinox has announced that its managing director, Helen Wild, has been selected as an official Canva ambassador (‘Canvassador’) – one of just 65 across the UK and among a small cohort representing Wales.
The appointment by Canva, the global visual communication platform used by millions worldwide, recognises Helen’s innovative use of the platform as both a creative and strategic tool.
Equinox specialises in earned influence, helping organisations shape narratives, build credibility and connect with audiences through PR, content and digital strategy. Helen’s work reflects this approach – using Canva to bring complex ideas to life, from government campaigns and stakeholder communications to brand storytelling and social-first content.
Her ability to bridge strategy and execution enables faster, more effective campaign delivery, ensuring ideas don’t just exist on paper but resonate in the real world.
As part of the Canvassador programme, Equinox and its clients will gain early access to new Canva features and tools, keeping them at the forefront of modern communications. These insights will also be embedded into the agency’s training programmes, including sessions delivered to the Welsh Parliament and public and private sector organisations across Wales.
Helen Wild said: “Having the opportunity to work directly with the Canva team is a real game changer for us at Equinox.
“Canva has transformed how I work – allowing me to take ideas from concept to execution quickly, without losing the strength of the original thinking.
“From pitch decks and strategy to Instagram content and CRM flows, it’s become a seamless part of how I communicate ideas. Now, we’ll have direct access to the latest tools and insights, which will bring real value to both our team and our clients.
“We’re excited to build on this by hosting events and workshops from our base at Tramshed Tech, helping to grow creative confidence across Cardiff’s vibrant creative community.”
Lorna Bladen, UK Small Business Community Manager at Canva, added: “The UK small business community is one of the most creative, resourceful groups of people.
“We’re building something real here, and it’s genuinely exciting to see how people are using Canva to grow their businesses and bring their ideas to life.
“We’re focused on making sure every small business owner across the UK feels supported, inspired, and part of a community that’s got their back.”
Based at Tramshed Tech, a leading hub for digital and creative businesses, Equinox is already exploring plans to host exclusive Canva events, workshops and community meet-ups – helping to grow creative confidence and capability across Cardiff and beyond.
