LLANELLI was buzzing with the spirit of New Orleans this weekend, as Popeyes® officially opened its doors to diners just a stone’s throw from the Scarlets’ stadium. Synonymous with opening day queues around the block, the fifth Welsh opening was no different – with fans eagerly queuing to get their hands on the famous Louisiana chicken.
One of these fans was Ernie, who arrived 14 hours ahead of opening: “I arrived at 9pm! I heard about the giveaways and was really excited to try Popeyes.”
He was also joined by Henry, who heard about the opening on Instagram.
Henry said: “I saw Popeyes in America, so I thought I’d come down to see what it was all about! I joined Ernie and we made friends in the queue.”
The new restaurant can be found at Unit 15 Parc Trostre, Trostre Road, Llanelli, SA14 RA. It is the fifth Popeyes® opening in Wales, following successful launches in Cardiff, Newport and most recently Swansea, which opened in October 2025. The Llanelli restaurant features 74 seats and brings 81 new jobs to the community.
Fried chicken fans in Llanelli can now enjoy favourites including the legendary Chicken Sandwich, Signature Wraps, Hot Wings and Tenders – all made with 100% fresh chicken. Each piece of chicken is marinated for 12 hours in a signature blend of bold Louisiana seasonings, and hand-breaded for that world-famous “shatter-crunch.”
Tom Crowley, Popeyes® UK Chief Executive Officer, commented: “We’re really pleased to have opened our fifth restaurant in Wales.
“Once again, fans in Wales have shown us how much love there is for Popeyes®, and the Llanelli opening marks another exciting step in our growth journey.
“As always, the energy was amazing, and it’s a great feeling to successfully bring the spirit of New Orleans to Llanelli.”
To view the full menu and deals, the Popeyes® UK app is available to download here now. To get more information on the latest launch and stay updated, visit the Popeyes® UK website or follow the brand on Instagram at @PopeyesUK or TikTok at @PopeyesUK.
