Interactive performances help spark honest conversations among pupils
A THEATRE-BASED project aimed at tackling the rise in vaping among young people has been rolled out across secondary schools in Carmarthenshire.
The initiative, led by Carmarthenshire County Council in partnership with Hywel Dda University Health Board and Performance in Education (PIE), was developed in response to growing concerns from schools about increasing vape use—particularly among younger pupils.
County-wide response
The project complements ongoing work with local retailers to address underage sales and promote responsible trading.
Funding was secured through the health board following agreement by the Carmarthenshire Prevention Group, with additional backing from the Public Health Team and local school clusters.
A series of performances took place in late November 2025, with 11 of the county’s 12 comprehensive schools taking part.
Engaging young people
PIE delivered a bespoke, interactive production designed to explore the risks associated with vaping and nicotine use.
The performances focused on health impacts, peer pressure and the wider consequences of vaping, using a format designed to be engaging and relatable for young audiences.
Welsh-speaking actors were also included to ensure full accessibility for pupils in Welsh-medium schools.
Feedback from the programme highlighted strong engagement, with pupils responding positively to the interactive format and open discussions.
Schools said the sessions supported their health and wellbeing curriculum and helped encourage meaningful conversations around vaping.
‘Growing concern’
Dr Ardiana Gjini, Executive Director of Public Health at Hywel Dda University Health Board, said the initiative addressed an urgent issue.
“Vaping among young people is a growing public health concern, and schools have been clear that they need support in addressing it,” she said.
“This project has allowed us to engage directly with pupils in a way that is both honest and impactful, helping them understand the real risks associated with nicotine use.”
‘Proactive approach’
Carmarthenshire County Council’s Cabinet Member for Business and Consumer Affairs, Aled Vaughan Owen, said the scheme aimed to deliver clear, age-appropriate messaging.
“We have seen a worrying increase in vaping amongst young people, including pupils in lower year groups,” he said.
“This project was about being proactive by providing information in a way that genuinely resonates with young people.”
He added that partnership working had enabled organisations to deliver a strong message about the risks of nicotine addiction and the wider impacts of vaping.
The initiative forms part of wider efforts to protect the health and wellbeing of young people across Carmarthenshire.
