NEW DATA from YouGov has revealed that 23% of Brits who have made a New Year’s resolution for 2026 have pledged to focus on improving their health and fitness.
With Google searches in the UK for ‘fitness routines’ surging by 158% in the past week and over 3,000 Google searches in the past month for ‘gyms near me’ in Swansea alone, it’s clear that residents of Swansea are set to embrace fitness in 2026.
However, a big part of a healthier lifestyle is the feeling of being fitter and stronger every day. In light of this, JD Gyms are offering an exclusive promotion, challenging the nation to feel ‘Stronger Than Yesterday’ with memberships to JD Gyms discounted starting from just £19.99 a month for the first three months.
In a new campaign, JD Gyms is challenging Brits to be “Stronger Than Yesterday.”
Lee Matthews, COO at JD Gyms, comments, “While many start the year with a ‘New Year, New Me’ mindset, at JD Gyms we believe in building strength that lasts. 2026 is all about being ‘Stronger Than Yesterday’ not just for January, but for the long haul.
“To help new members kickstart their journey, they can enjoy a discounted rate for the first 3 months to experience our fantastic gyms.“
According to research conducted by University College London, it takes, on average, 66 days to build a new habit. With most New Year’s resolutions predicted to be abandoned by January 9th, the experts at JD Gyms have revealed three tips that ensure your fitness habits are for life, not just for January.
- Stay consistent – “Consistency beats intensity any day of the week. Aim for regular, manageable workouts rather than pushing too hard at the start.
“When it comes to building a lasting routine, consistency is crucial for long-term success.” - Celebrate every win – “Progress isn’t just about a number on the scales or a number of reps. Progress can be found in showing up consistently, feeling stronger, and building confidence over time.
“When building new habits, it’s important to celebrate every win, no matter how small.” - Remember to have fun – “Fitness should be enjoyable, not feel like a chore. Therefore, when starting a new routine, it is essential to find a routine that works for you and your body.
“Whether it’s lifting weights or group classes, JD Gyms offers a wide range of high-quality equipment and expert-led fitness classes to help members stay motivated and enjoy their training.”
JD Gyms promotion runs until Sunday, January 25, 2026. With three JD Gyms available across Swansea, including Swansea Gorseinon, Swansea Llansamlet and Swansea Parc Tawe, join JD Gyms today and start feeling stronger than yesterday, today.
