SAM ROWLANDS, Member of the Welsh Parliament for North Wales, is backing calls to do more to support the outdoor activity sector.
Mr Rowlands, Chair of the Senedd’s Cross Party Group for the Outdoor Activity Sector is supporting Outdoor Alliance Wales who are launching a manifesto calling on Welsh Government and politicians to work with them to ensure a thriving outdoor sector for Wales.
He said: “It’s fantastic to see Outdoor Alliance Wales publish a manifesto ahead of the next Senedd elections.
“As a strong advocate for this economically important sector, I know the benefits a thriving outdoor sector can provide; supporting positive mental health, physical health, understanding of our natural environment and expanding educational attainment.
“I would encourage MSs and candidates to give real consideration to the Outdoor Alliance Wales’ manifesto and consider how their proposals can be taken forward to benefit people throughout Wales.”
Chair of Outdoor Alliance Wales, Paul Donovan, said “The landscape and biodiversity of Wales, and its enjoyment through outdoor recreation and education, is a vitally important component of Welsh culture, spanning health and wellbeing, economy and environmental protection.
“Through this manifesto, Outdoor Alliance Wales highlights the social and economic value of the outdoor sector but also shines a light on its shared vision for the next five years.
“OAW’s expectation of future politicians and policy makers is clear, and we are committed to working with them to ensure a thriving outdoor sector for Wales.”
Organisations representing Wales’s outdoor recreation, learning and adventure activity sector are calling on politicians and policymakers to ensure future generations can continue to enjoy and benefit from the outstanding natural green, blue and underground landscape, culture and heritage of Wales.
Over 50 member organisations of Outdoor Alliance Wales, OAW, are urging the Welsh Government and Senedd Members to take bold, strategic action to fully unlock Wales’s green and blue spaces.
This call to action is at the heart of the OAW Manifesto 2026, developed in preparation for the upcoming Senedd elections. The OAW Manifesto was formally presented to the Senedd at a reception being held yesterday (September 24), marking a key moment for policymakers to engage with the vision for a more accessible, active Wales.





